HEAPS FREE

Students love free stuff, so that’s precisely what we gave them, and heaps of it. To resonate with our target, the O’Week campaign needed to be executed in an up-front, but fun, quirky and slightly silly way. So we borrowed from their vernacular to create the line ‘Heaps Free is Heaps Good’. Heaps Free then became the common thread throughout the campaign, all the while tying back to our product offering of ‘fee free’ banking. To match the tone of the copy, our freebies had to be equally irreverent. So we scoured the internet for the latest oddities of pop culture and finished up with a random collection of weird and wonderful freebies.